When a fashion brand builds its own padel club, it tells you something about where the sport is heading. Kith started as a sneaker and streetwear store and grew into one of New York's most influential fashion labels. In autumn 2025 it opened Kith Ivy, a members-only padel and wellness club in Manhattan's West Village. For COCO, a brand that has always seen padel through design, it is one of the most interesting clubs in the world right now.
Two launches in one
Kith founder and creative director Ronnie Fieg designed Kith Ivy as two things at once: a full-service club and a new lifestyle brand built around padel. The first is a place to play and spend the day. The second is a full line of apparel and accessories, plus a performance padel collaboration with Wilson that includes three rackets. Kith had mostly been a retail brand until then. With Ivy, it stepped fully into hospitality.
The launch itself showed the ambition. Before the club opened, Kith built a playable padel court inside Vanderbilt Hall at Grand Central Terminal, where anyone could book a session. Few things say "padel has arrived in New York" quite like a court in one of the city's busiest stations.
A rooftop above Leroy Street
The club sits behind a private lobby at 120 Leroy Street, where SoHo meets the West Village. The courts are on the roof: three fully enclosed courts under 35-foot ceilings, built from custom steel and canvas, with Kith Ivy for Wilson branding on the courts themselves. Temperature control and custom lighting keep them playable all year, which matters in a city with hot summers and cold winters.
Inside, the design brief was comfort rather than spectacle. The rooms are meant to feel more like someone's home than a sports centre, with dining areas, a tonic bar and a pro shop in the reception area.
Everything around the game
Kith brought in partners from well outside padel. The menu comes from Cafe Mogador, the New York favourite, in a Moroccan-inspired Mediterranean style. Giorgio Armani developed the spa, which includes a jacuzzi, hammam, sauna, steam rooms and a cold plunge. There is a 1,500-square-foot gym. And Kith Ivy hosts the first Erewhon tonic bar outside Los Angeles, a small sensation in its own right.
Membership is the other half of the story. Kith described it as extremely limited, and the initiation fee has been widely reported at $36,000, with annual dues of $7,000 on top. Kith Ivy is padel at its most exclusive.
What it tells us
You don't have to agree with the price tag to see why Kith Ivy matters. A brand that built its name on sneakers and streetwear looked at padel and saw a culture worth designing for: the clothes, the space, the people, the food after the match. That is the same instinct that started COCO. We have always believed a padel racket can be an object of design, not just a piece of equipment, and that the sport deserves the same care as fashion. Kith Ivy takes that idea further than almost anyone.
Membership is by application through kithivy.com, so for most of us the best way to experience it is from the outside. But what Kith built on Leroy Street will shape how clubs everywhere think about padel, from Manhattan to Stockholm.
